Insurance · Engagement brief
Strengthening senior sales leadership
Ten senior sales leaders, one honest conversation about development.
The situation
A senior sales leadership group needed development that connected individual growth to the business context they were being measured on, rather than a generic programme dropped in from outside.
The work
A tailored intervention, shaped around the organisation and its leaders.
WOY’s role
Built trust with ten senior sales leaders, which made candid conversations about development needs possible.
Connected individual development priorities to the business context and leadership expectations.
Combined personalised coaching with group learning applied to live leadership challenges.
Adapted delivery around business demands while holding continuity and engagement.
Engagement design
- Discovery and alignment through leadership conversations, participant surveys and team climate feedback
- Individual development plans with specific behavioural goals
- One to one coaching, leadership workshops and team coaching
- Progress reviews, repeat team feedback and final leadership presentations
Observed outcomes
What changed.
The shifts in thinking, capability and ways of working that emerged from the engagement.
- Greater willingness across the cohort to work on individual development areas
- Stronger relationships across the group, observed and confirmed by the CHRO
- Leaders reported a shift from daily execution toward scalable governance and ecosystems
- Stronger cross-functional alignment and more enabling team leadership
Next engagement · Education
Strategy, governance, culture and people systems
Client identity is withheld under confidentiality agreements.